JCE invests in the Swedish food tech company Alex&Phil. The company has positioned itself as an innovative and sustainable challenger in the baby food segment in just a few years and will now scale up to offer more children naturally nutritious food. The company was founded in 2015 by Jenny Wessblad Hårdh and Robert Hårdh and was named after the couple’s two oldest children. As parents of young children, the couple wanted to create a modern, sustainable company that would drive change in the baby food segment.
“…As long-term investors, we look forward to contributing to the company’s growth and are happy to be involved in yet another investment in food tech and sustainability,” says Sofia Karlsson, Investment Director at JCE.